Piacere! Questo e nient’altro è la vita! Bando alle angosce. Breve è il tempo del vivere. Subito a me, vino, danze, corone di fiori e donne. Voglio godere oggi. Oscuro è il domani. Pallada, (A.D. 485)

For dedicating us your very valuable time.

Franco Roero is intended to be a celebration of craftsmanship.

Every process is taken care of in very first person. From the cultivation of the vineyards to the winemaking process and also the production of these website texts.

We work with the awareness that what really does make a difference is the care and the state of consciousness of those operating.

Just as in any piece of art.

leggerezza equlibrio follia

MANIFESTO

★

THANK YOU

I want this activity to be cheerful and at the same time profoundly serious. If you will read the following texts with that spirit, I hope you will find them enlightening and above all entertaining. The world of fine wine does not have to be complicated, boring, and heavy!

When we strive to fully understand something we often limit our intuition with unnecessary mental rationalizations. So how can we tell if something is really true and sincere? The litmus test is simplicity: which always turns out to be understandable to everyone, not just an elite of enthusiasts.

The goal is to be able to make what is complicated accessible. So, do not be fooled by the simplicity or apparent lightness of my words.

Thank you!

Gianluca

Who we are:

Four generations of tireless workers.

Children of the land and the memory

Traditions aren’t improvised or faked; they are the ripe fruit of the dreams, sweat and effort of those who dreamed them.

Guardians of the agricultural spirit

Bunch after bunch, harvest after harvest, for four generations our story has been forged on the foundations of a family legacy consisting of a mosaic of small vineyards spread over the most vocated hillsides of the Tiglione valley in Piedmont between the Langhe and Monferrato, and an approach to viticulture based on dedication to hard work and the utmost respect for the land.

Throughout our history, my predecessors have had to face the most challenging forces of nature and beyond: frosts, hailstorms, droughts, incessant rains, extreme summers, harsh winters, inclement springs and unlucky autumns, looting, pecuniary shortages, disputes, exodus...

It was not easy to withstand the challenges of fate. I feel immense gratefulness and pride today for being a descendant of the guardians of such an extreme way of life and viticulture.

First generation of hopeless dreamers

Now, the time has come to combine all of this with having fun!

Having fun to show my ancestors that it is possible to work with a smile. That life is gentle.

That we already possess everything we need. That knowing how to receive is as important as knowing how to give. That it is important to work hard but it is more important to know how to love.

To have fun making wines that emphasize the conditions of well-being in which our plants live, making wines that are the result of the perfect symbiosis between the spiritual, physical and vegetative dimensions that have shaped our vines and our lives over the years.

To provide fun for those who will be lucky enough to taste our wines! To return to enjoy wine in its true essence!

That is why I am here. Help me! :)

And to eliminate any injustice

Thank you,

Gianluca

The most sincere sustainability: craftsmanship

Ready for the age of aquarius?

Sustainability in the craftsmanship of things.

In treating employees as part of the family. In working the vineyards in person knowing every single vine. In making wine from grapes from own vineyards.

Working with a desire to do good for the Earth to nurture the source of all good.

Sustainability is giving the right value to a product that is the result of the sincere work of human beings.

Certifications are enough to be sustainable only on paper. Here we want to be sustainable materially

Plants take their own space on the planet to change it for the better, through their own talents. Without asking for anything in return.

Plants have only one goal: to be the best version of themselves. To take their space on the planet for what is their unique talent: to be grounded, majestic, generous.

To produce fruit in abundance! Offering protection! Plants feed on waste substances and turn them into sustaining energy for us! All of this without asking for anything in return.

HEARTWARMING DON'T YOU THINK?!

Being in contact with such such exemplary beings, is a tremendous privilege that leads us to be extremely caring and respectful every second we are in contact with them.

This is why we are always present at every stage of cultivation, working alongside our employes

(Just like we should do)

Winegrowers first

I believe that all great wines are characterized by a single feature: the recognizability of the terroir, a characteristic that obviously can only be formed in the vineyard.

We are fortunate to have wonderful vineyards in exceptional locations, their fruits require little from us in the winery. If we can turn the grapes into an intact wine without ruining it, I am fully satisfied.

I see our winery work therefore as guardians of the grapes, leaving aside the "toolbox" and simply letting the wine "be". In other words, let's try not to mess it up, let's trust the grapes.

We are more vine growers than wine makers. The winemaking part is the link in a chain.... To make a great wine, we have to grow exceptional grapes. In this way, we accept the peculiarities of the land, season and people and we celebrate them!

Roero: our family name

Monferrato: our territory

Wine world can be complicated

sometimes.

Clear up your mind

Every person visiting us is a blessing.

Less formal tastings!

..MORE AUTHENTIC INDEED!

Tastings and visits are also made by us.

WE like to conduct tastings in an informal way. The more technical topics are always accompanied by, the meaningful and exciting stories behind each bottle.

With the goal of creating unforgettable memories, wine knowledge and happiness, through wine, food, the atmosphere and the talks.

BOOK THE EXPERIENCE

Degustazioni informali

Come in ogni cosa in questa azienda anche le degustazioni e le visite sono svolte dai titolari in persona.

Adoriamo interpretare anche le degustazioni in maniera poco formale. Spesso come avessimo a che fare con degli amici.

Gli argomenti più tecnici sono sempre accompagnati dalle significative e simpatiche storie dietro ogni bottiglia.

Con l’obiettivo di creare ricordi indimenticabili, conoscenza, felicità, attraverso i vini, il cibo, l’ambiente e le parole.

Prenota la tua degustazione

We have had a great experience! And tried some amazing wines. Gianluca really wants you to enjoy and experience the wine in the greatest manner. Thank you so much! And we cannot wait to come back! Highly recommend :)

ELINE MANSVELT

La gentilezza con cui siamo stati accolti e la passione con cui ci sono stati illustrati i vini prodotti dalla cantina sono veramente rare! Bellissima esperienza da ricordare quando apriremo le vostre bottiglie! Grazie

VALENTINA FERRARI